South Africa is home to some of the most extraordinary individuals you’ll ever meet. 

Visionaries. Problem-solvers. Builders. 

Africa’s startup ecosystem is rapidly becoming one of the world’s most promising innovation frontiers, not despite our challenges, but because of them. From navigating unreliable infrastructure to solving access issues in healthcare, finance, and education, African entrepreneurs are uniquely positioned to design resilient, resourceful, and globally relevant solutions.

What sets us apart is our proximity to the problems we’re solving. Unlike many global tech hubs focused on convenience or marginal gains, African entrepreneurs are tackling systemic issues head-on, like financial exclusion, climate change, and youth unemployment, with creativity and purpose. These are businesses born from necessity, grown through collaboration, and scaled with an eye on long-term impact.

South Africa is home to diverse talent, deep expertise, and a generation of entrepreneurs whose dreams are firmly rooted in service to others. 

With mobile subscriptions expected to reach 1.2 billion across the continent by 2030, the opportunities for meaningful, tech-driven transformation are only growing.

But this growth won’t happen in isolation, and it calls on us as governments, corporations, investors, and individuals to recognise and support this wave of innovation. 

Africa’s story is still being written. And for those who are paying attention, South Africa is one of the most powerful chapters.

–Kimlynn Temple-tipped Founder and CEO 2025

Do you naturally notice the moments where people go above and beyond?

A barista who remembers your order.

A parking attendant who makes your day just a little easier.

If you find yourself seeing possibility in these everyday interactions, moments where people should be recognised, valued, and celebrated, we want to hear from you.

We believe in creating fair, transparent, and meaningful ways to acknowledge great service.

But a movement like this only grows with the help of a community that believes in it.

If you’ve walked into a space, a restaurant, a retail store, a hotel, an event and thought “This is where tipped could make a difference,” please tell us.

Your observations could help someone be seen, appreciated, and uplifted.

Let’s build something powerful together.

We’ve been hearing stories from Sasol service champions who want to save their tips to go to university or further their education. Others are putting it aside to help family members start their own businesses, while many are simply trying to to support their families.

I’ve been amazed to hear the incredible goals and dreams that are riding on the back of this journey.

R20 might not seem like much to some, but to others, it can buy a bag of rice and a loaf of bread, which is enough to feed a family of four for the day.

It can cover taxi fare to and from work, or buy airtime to check in with a loved one.

This is the power of a small act of kindness.

It’s not about the amount but the intention behind it.

Thank you to everyone who’s taken a moment to tip. You’re investing in someone’s dream.

–Kimlynn Temple-tipped Founder and CEO 2025

“They don’t give it to us.”

That was the response one driver got after asking a petrol attendant why he couldn’t add a tip to his card payment.

The message landed in my inbox this week from Faizel Mahomed. He went on to say, “I filled up and told him to round up the payment as a small tip. He declined. He said they don’t give it to them. That’s not acceptable. That’s theft from vulnerable workers desperate just to have a job. Should I take this on? I think I want to!”

Sadly, stories like this aren’t rare and shouldn’t go unheard.

South Africa has thousands of petrol stations, and unfortunately, a lack of tip transparency is still common at many of them. Tips added to card payments are often not passed on, with no system in place for oversight.

But there’s also a growing shift, and we want to celebrate that. We’ve seen a movement begin to take hold, and stations are stepping up.

Some actively encourage digital tipping, others incentivise their staff, and many open up conversations around fairness and dignity at work.

Sasol is a leader in this space. Through our work together, we’re helping ensure that every tip and every “thank you” goes to the person who earned it. It’s about creating a standard that restores trust, accountability, and respect for service.

This isn’t about blame but rather about building better systems, ones where workers aren’t left out in the cold.

If you’ve experienced something similar, speak up. These stories matter, and they’re already shaping change.

–Kimlynn Temple-tipped Founder and CEO 2025

I heard this line in a recent interview between Trevor Noah and Esther Perel, and I resonated so deeply with it. Purpose DOES transform struggle.

Without it, the setbacks, the problem-solving, and the slow days feel pointless. But with it, I truly feel that friction becomes fuel.

Esther added: “Purpose is the essential dimension of meaning.”

I see it in the eyes of every petrol attendant who finally feels recognised. In every small business owner, we’ve helped connect to safer, digital income and every community where dignity and financial inclusion are no longer out of reach.

We’re building meaning into moments that used to be invisible.

We are, as Esther puts it, creatures of meaning. We need to know we matter.

And in the world we’re trying to shape, everyone deserves to feel that.

–Kimlynn Temple-tipped Founder and CEO 2025